Marketing Campaigns & Reports
Marketing is an entirely different business from publishing. Great marketing is engaging, compelling, grabs attention, and tells a meaningful story to a targeted audience.
The business of marketing has evolved and today several communications tools use electronic methods. Clearly, the very heart of electronic marketing is email. If you are not using email campaigns as part of your business strategy you are missing out on a very powerful part of the market.
iPUB interfaces with powerful third-party applications and services that assist in these interactive email campaigns. Sending them to
qualified segments of your iPUB database, tracking results in real time and creating call lists based on results is a prime example of today's marketing capabilities.